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The radio and television interview

Radio and television

  • An interview is a conversation between two people who often have different aims.
  • The interviewer is looking for something that will interest his audience.
  • The interviewee may be trying to make a particular point.
  • The best interviews elicit the sort of answers that satisfy both these aims.

Agreeing to be interviewed

When you are approached for a radio or television interview, ask the reporter what areas they want to cover and let him know if there is a particular point that you wish to bring out.

Remember, you have the information they want. You're the specialist, if you like. Collect in your mind the main points you wish to put over.

Many local radio stations will want to do a "down-the-line" interview over the phone. Find out exactly what the reporter wants to know.

Almost certainly you will need time to think through your answer. It is quite acceptable to say that you will ring him back (and if you say this, please do it!) within say 20 minutes. This gives you enough time to do your research; speak to anyone else who may be able to help you; and to think through your answer.

There are three basic types of interview, but the principles of each remain the same.

  1. The news interview - this is where the reporter just wants the facts. Perhaps you've just witnessed a car accident or an armed robbery. The questions you will be asked are factual ones: Who, Where, When and What happened?

  2. The information interview - this is an amalgam of facts and opinions. Perhaps you have been invited to give your views on a social or ethical issue. More time is spent on answering questions such as: How and Why?

  3. The in-depth interview - this is usually done completely on the interviewee's wavelength. These interviews deal with very personal matters, for instance, celebrity interviews or people with a story to tell.

The interview itself

The interview is not a platform for the free expression of your views, nor is it a confrontation in which the interviewer is determined to win.

The interviewer should let you know the areas he wishes to cover, but do not expect him to give you the exact questions. His next question may well be influenced by your previous answer.

He should let you know the duration of the interview and the programme, and time of day when it is likely to be transmitted. If you don't know the programme, ask the interviewer what sort of person listens to it. Having a target audience in mind will influence the way in which you put across your ideas

Remember both you and the interviewer have control over what is said. Try to answer all his questions, but use the opportunity to develop the points that you want to make. You should not feel too restricted by the actual questions asked.

If you are being interviewed in studio, or on location in front of a television camera, always maintain good eye contact with your interviewer.

  • Answer briefly, succinctly and with enthusiasm.

  • Speak clearly, but in normal conversational language

  • Avoid jargon and acronyms. It only wastes time if the interviewer has to ask for an explanation.

  • Try to have one point that you particularly wish to emphasis and try to make it in your first answer.

  • Acknowledging the existence of an opposite view will make you appear more human and help your credibility.

  • Professionalism, personal experience, authority and a sense of humour come over well. So does insincerity!

And finally, remember you are not just aiming at a "one-off" interview. Always keep in the back of your mind that you may want to be invited back at another time.

© Owen Spencer-Thomas

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